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Denise Ascuet – for Max Mara SS23

Denise Ascuet ( ig @deniseascuet ) for Max Mara, in Lisbon 

The lush gardens of the Calouste Gulbenkian Foundation in Lisbon are the setting for the Max Mara Resort 2023 fashion show. Among the Foundation’s treasures is a painting by Nikias Skapinakis of the poet Natália Correia: she is the muse of the Resort collection.
Correia’s powerful personality placed her at the heart of Portuguese cultural life in the 1970’s and ‘80’s where she became symbolic of a seductive and unconventional femininity. With this collection, Max Mara pays homage to Portuguese culture – from the haunting melodies of fado, music of love and passion to the Lenços de namorados do Minho, “handkerchiefs of lovers”. In tribute, Max Mara delivers its own powerful message of passion: “Vai lenço feliz” .

The Portuguese inspiration translates into voluptuous silhouettes and gathered skirts with dramatic volumes. Correia’s femininity is reflected in seductive sheath dresses, while pleated taffeta recalls the look of the famous fado singer, Amália Rodrigues, at whose performances Correia was a regular. A coat is perfectly matched to each dress. Hearts, flowers and doves inspired by the style of the Lenços de namorados do Minho are interpreted in brooches studded with crystals and in prints on t-shirts along with Max Mara’s own love poem. Lenço de namorados do Minho is a handcrafted product certified by Adere Certifica with a Registered Trademark and a Geographical Indication belonging to Adere-Minho.